Who can use the configurator

This absolutely new marketing tool opens up visual selling to any company - yours! - that wants to exploit the currently most successful trends. The keynote is the way it links efficient mass production and the individual aspect desired by the customer: »mass customisation«. The absolutely optimum balance is struck between price and sophistication.

Configuration tools are the means of attaining mass customisation. They help a company to raise turnover, to increase customer loyalty, and to charge an appropriate price while manufacturing »specials« at no more cost than mass-produced goods.

It will be the better attention you pay to the customer's individual wishes that will keep him or her right there with your products and prevent him or her from moving even a mere mouse-click further (to your competitors)in the search for the information on which to base a purchasing decision. And the configuration tool is its own market researcher, enabling you to refine your product range. It is the innovative means of proving your unique selling points so that you outsell the competition.

Our configuration tool is the ideal visual selling software for manufacturer or agents

  • selling complex products with a wide variety of options.
  • needing to give the customer the feeling that, right here, he - or she - will be able to put together or purchase the exact product they want.
  • offering products that benefit from visual selling techniques.

Products that lend themselves to the configurator might be

  • motorbikes, scooters, bicycles - see the demo version
  • cars, custom vehicles, farm vehicles
  • machinery and plant
  • lab equipment
  • off-the-peg houses, garages, trailer homes
  • doors, windows
  • toys
  • clocks, watches, jewellery
  • computers
  • clothing
  • guns for hunting (see demo version)
  • furniture


Award for our visual Configurator: »Innovationspreis 2007 ITK« category »Online-Marketing«

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